Automation Republic is an engineering and automation specialist. We designed the logo to show the building blocks of the logo structure. Our aim was to show that behind an execution is a structural set of mechanics that make the system work. The design is highly mathematical and engineered to ensure a real narrative. This identity system also signifies a new approach to identity development. We utilise both full and reduced badge design and extend typical identity development to not only simply cater for the digital space but embrase and emphasise the usability across all media requirements.